Generalize CustomOnionMessageContents trait

Generalize CustomOnionMessageContents trait

Rename CustomOnionMessageContents to OnionMessageContents and use it as
a trait bound on messages passed to OnionMessenger methods. This allows
using the trait in an upcoming commit as a bound on the contents of
PendingOnionMessage.

Also, make ParsedOnionMessageContent implement OnionMessageContents so
that Payload can be bounded by OnionMessageContents directly, but used
when either reading a ParsedOnionMessageContent or writing a specific
type of OnionMessageContents (e.g., OffersMessage).